# Linked Google ads showing "google ads unknown'

**URL:** https://community.piwik.pro/t/linked-google-ads-showing-google-ads-unknown/546
**Category:** Reports and working with data
**Created:** [March 29, 2022, 12:47pm UTC](https://community.piwik.pro/t/linked-google-ads-showing-google-ads-unknown/546 "2022-03-29T12:47:09Z")
**Posts on this page:** 1
**Showing post:** 4

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### Author: ![Jarek](https://dub1.discourse-cdn.com/flex005/user_avatar/community.piwik.pro/jarek/32/4408_2.png) [@Jarek](https://community.piwik.pro/u/Jarek)
#### Post date: [April 4, 2022, 8:15am UTC](https://community.piwik.pro/t/linked-google-ads-showing-google-ads-unknown/546/4 "2022-04-04T08:15:22Z")

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Hi @Tom,  
you see `google ads unknown` because UTM tags aren’t used. At the moment tracker debugger and session log show campaign data that was collected by our tracker so without UTM tags, it’s not able to recognize the campaign.

In the tracker debugger, you will not see campaign names downloaded from Google Ads via integration, because the data is downloaded with latency so we don’t have the information during the session from what campaign the visitor entered the website.

You can add UTM tags automatically in the Final URL setting: [https://gaconnector.com/blog/how-to-add-utm-parameters-to-google-ads-automatically/](https://gaconnector.com/blog/how-to-add-utm-parameters-to-google-ads-automatically/)

Imported campaign data from Google Ads are visible in reporting (Reports → Google Ads) with a few hours up to a day latency.

I hope it helps,  
Jarek

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