Roel Vanhooydonck is a passionate marketing professional living in Zeist, the Netherlands, with his wife and two sons. He works at Nevi, the Dutch association for procurement professionals, where he bridges the worlds of marketing, data, and design to create meaningful impact. Roel is particularly driven by the ethical dimensions of digital marketing. As a strong advocate for privacy-first approaches, he promotes the use of European software solutions that align with data protection values. His work is shaped by a deep commitment to responsible and effective marketing in a rapidly evolving digital landscape.