E-Commerce Data pushing to Google Ads

Data collection and tags
1

Hello,

we want to push the values auf the e commerce data to our google ads account.
I try to use the value part at the google ads conversion tag via our “grand_total” variable, but we get sometimes strange values in google ads.
Sometimes we have for example 20 conversions but no values.
And sometimes we have values.

This is our Datalayer:

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image1136×158 6.47 KB

This is our e Commerce tag in piwik tag manager:

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image1334×429 22.3 KB

This is the Google Ads Tag for transactions:

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image860×277 10.2 KB

It would be great if somebody could help us. Thank you very much.

2

Hi,
Currently, it seems like you are using our old ecommerce setup.
Our ecommerce has recently changed and we highly advise to implement the recent one.
You can see the recent changes here: Set up ecommerce tracking | Piwik PRO help center and here are the newest methods used in the new ecommerce: API — Piwik PRO Analytics Suite 17.4 documentation

Also could you please send me a URL to the site that you are referring to? You can send it here under the thread or to me via private message.

3

Hello asinior,

we using it for example on this website https://www.igus.de/
In Piwik Analytics the e commerce data are looking good. Just the try to push it to google ads seems to be a problem.

4

Hi @asinior, is it possible to push order id and purchased items information via the google ads conversion tag? I would like to set-up dynamoic remarketing.
Many thanks