The Model Context Protocol (MCP) is a new standard for connecting LLMs to any tool, e.g. Figma, Wordpress, Stape, Zapier and many more.
If Piwik would offer an MCP server, clients could easily connect without IT support. A good example of how Piwik could implement this is shown by Zapiers MCP support. You can see it in the blog article “Zapier MCP: Easily connect AI tools with 7,000 apps – without API development”
Benefits and use cases for an MCP server for Piwik Pro:
- Make changes to tags via AI chat
- Get analytics data via AI chat
- Automate tag audits and documentation
- Automate tag migrations to hundreds of tags
Though still experimental and bleeding-edge, in the near future it would revolutionize the way, web analytics can be made more efficient. Especially for Piwik PRO enterprise accounts with many tags.
Showcase:
The most popular talk in this years analytics conferences by Gunnar Griese showed, how this would speed up work. His blog article: MCP Servers in Digital Analytics
has videos that show how to setup in the GA4/GTM-stack. It would be really cool, to have this feature in Piwik PRO too!
Thanks for the great product!
Best regards, Ralf