Hi Piwik community! I am looking for the best practice way of setting up the following: Use server-side tagging to avoid privacy blockers and get more accurate data (for firing FB Conversions, GA4 tags and Piwik Pro analytics) Using Piwik Analytics suite Using a consent manager As far as I unders…

[image] modernminds: As far as I understand I need to use Google Tag Manager for server-side containers because Piwik Pro itself does not support any server-side containers? Piwik only support ‘receiving data server side for analytics suite’. Is that correct? Yes. We don’t support server side…

Hey Kuba. Thanks for the answer. So for server side tagging we should use GTM. What is the best approach to use GTM server-side container together with Piwik? Should we use the client side Tag Container of Piwik and also the Consent Manager or is it better to avoid using that and use only client sid…

Hi. For now I’d go with client side GTM → server side GTM. With this scenario, you can use our tag template for server side GTM. Currently, we don’t provide a client template that would work with server side GTM.

Thanks for the clarification. If I use client side GTM, it is probably not so optimal to use your Consent Manager, is that correct? Because it would require firing the client side tag of Piwik which we wanna replace with the server-side tag? So the optimal situation would be: Use client-side GTM f…

Yes, that would be my recommendation as well. I’ll make sure to notify you once we have the client template. :slight_smile:

Hey @kuba , some quick follow up questions as its related to this Is the client side template something that is expected in q3 this year or you cant commit anything at this stage? As GA 3 is being deprecated ideally my client would like to base it of GA4, is the data model to different in your view…

I think Piwik Pro has to base itself on GA4 or at least support both. Most third-party plugins in the market are moving away from UA and in the future only support for GA4 will be there. Ecommerce or CMS systems (and their plugin community) will base their datalayer and events on support for GA4. Th…

I can’t commit anything at this stage. But I know somebody who should have some more insights ( @Piotrek ) :slight_smile: He came up with this idea initially. For now the template works better with UA but we’ll be definitely updating it to better support GA4. I don’t see any hard blockers to provide …

Server-side tagging best practice

Data collection and tags

Topic		Replies	Views
Piwik Pro Serverside through GTM Data collection and tags	12	439	February 25, 2025
Server Side Tracking Privacy	13	2193	April 11, 2024
Issues with server-side GTM integration for GA4 Data collection and tags	3	752	March 21, 2023
Server Side GTM Template - Pass Category, Action, Label Data collection and tags	4	294	June 20, 2023
Google Consent Mode with GTM Privacy	4	925	June 21, 2023

Server-side tagging best practice

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