We don’t have any updates on this topic yet - but as far as it goes right now you should be able to see traffic for visitors that clicked from LLMs websites. As alternative option you could create segment with LLM traffic sources manually to preview it in reports quickly.
@martho I don’t think there is and easy way to do that. Most of the LLMs and search browsers don’t tag that traffic in any different way than normal referrals, or even worse - some LLMs can tag multiple links in one answer with different UTMs (or none).
You could try to pickup some parameters related to AI for some stuff like AI overviews in URL but it’s not good way to do it, as they aren’t made for tagging traffic.
@Thomas_Anode_FR We’ve introduced the ability to use custom channels as the default so that it’s the primary set of channels in standard reports. It may help a bit while adding some channels like LLMs on top of our standard ones.
We also plan to add AI referral channel that will contain human traffic incoming from AI tools. Watch our changelog for updates.
