We don’t have any updates on this topic yet - but as far as it goes right now you should be able to see traffic for visitors that clicked from LLMs websites. As alternative option you could create segment with LLM traffic sources manually to preview it in reports quickly.
@martho I don’t think there is and easy way to do that. Most of the LLMs and search browsers don’t tag that traffic in any different way than normal referrals, or even worse - some LLMs can tag multiple links in one answer with different UTMs (or none).
You could try to pickup some parameters related to AI for some stuff like AI overviews in URL but it’s not good way to do it, as they aren’t made for tagging traffic.
@Thomas_Anode_FR We’ve introduced the ability to use custom channels as the default so that it’s the primary set of channels in standard reports. It may help a bit while adding some channels like LLMs on top of our standard ones.
We also plan to add AI referral channel that will contain human traffic incoming from AI tools. Watch our changelog for updates.
Quick question. I see the AI referral channel in my reports, but I’m still also seeing chatgpt and other AI-traffic in my direct entry and website reports. Do you know why?
I’ve checked the dates and made sure it’s after Oct. 6th (where you released the new AI referral channel).
We’ve also observed this issue. It is being investigated and will likely be improved.
I suspect it’s related to traffic from the ChatGPT app. Some users have reported that ChatGPT adds the utm_source parameter when linking to sources. If a user clicks on that link, it has no referrer and only the utm_source, which may ultimately result in chatgpt.com being recorded as the source and “direct” as medium.
I am seeing some LLMs as you.com as organic. I would love to have consistency in my reports
All LLMs out there: referral or organic (I would say referral better).
As per medium = REFERRAL or something new called LLM. I can see why going to a different new bucket LLM, as the behavior and intent from LLMs are a different beast, but at the same time it’s a click after all from a sourced link…referring traffic to your website, so it’s referral after all. And changing it to a new medium would break historical data, wouldn’t it.
hola @jfidala any updates on this, really, it’s pretty confusing. Is AI traffic considered organic, referral or sth else new? and will it cover the whole spectrum of AI chatbots?
Improvements to the AI referral system are underway, with a release scheduled for March 23rd.
Changes will include:
assigning referral medium to all identified AI referrals
extended list of AI referrals with those you provided in one of the above comments
Important notes about the data consistency:
The AI referral channel was introduced on October 6, 2025. Any data tracked before that date remains unchanged, resulting in this channel having no data. Additionally, the source/medium for traffic from AI tools may show unusual combinations (e.g., chatgpt/direct).
The same applies to the upcoming release; traffic tracked before March 23 will not be reprocessed, and only new data will be classified according to the updated rules.
