Avg time on page not available in custom reports

I’m creating a custom report (flat table), and is missing the metric “Avg time on page”.

However, “Time on page” is available but the result is 0s for all pages.

Avg time on page is available in the pages report, so I’m not sure why it’s not showing up in the list of metrics when creating a custom report.

“Avg. time on page” is transformation of “time on page” - after selecting Time on page as a column of your report, click the “pill” that encapsulates the label and it will show a dropdown list of transformations you can choose from. Probably you see “0” for all pages now because you just see some of it, but it may be also due to how your data is tracked or your particular use case of the tracker

I hope this helps!

Thank you so much, this helped! I wasn’t aware that you could unfold more metrics.


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