Bing Ads not collecting - Appearing as Organic


I’m currently trying to track CPC campaigns with Google and bing. Google CPC is working perfectly with the organic ads being distinguished from the organic with the source/medium showing as: google/organic or google / CPC.

However, bing doesn’t seem to have collected any CPC ad clicks even through we are running them… I tested this by clicking on the ad on bing and seeing what I appeared as within tracking debugger, however it just showed up as a search engine, which is organic…

I’m quite confused about this, especially as Google is working perfectly, and I haven’t done anything different.

Any help would be much appreciated!


Hi. This is due to the fact that we’re currently recognizing only Google’s gclid param. We have plans to add native support for other networks as well. For now I’d recommend utm_medium and utm_source in your URLs for the bing network.