Since moving from GA3 to Piwik our attribution seems to be heavily moved towards direct - whereas in GA3
Google / cpc might have displayed 50k and
Direct / direct might have displayed 20k
They are now displaying as
Google / cpc 30k
Direct / direct 40k
It isn’t a clean cut straight swap and isn’t isolated to cpc - direct just seems to be hugely overinflated and taking up a lot of previously categorised traffic.
What is happening here?
Is there a setting that is causing this?