Since moving from GA3 to Piwik our attribution seems to be heavily moved towards direct - whereas in GA3 Google / cpc might have displayed 50k and Direct / direct might have displayed 20k They are now displaying as Google / cpc 30k Direct / direct 40k It isn’t a clean cut straight swap and isn…

Direct Traffic Statistics Superinflated

asinior July 7, 2023, 8:28am 2

Hi,
You may find this thread helpful in understanding these dicrepancies: Medium for Sessions vastly different between PP and GA3

Topic		Replies	Views
Google Organic Traffic Miscategorized as Direct? Reports and working with data	3	313	March 22, 2023
Medium for Sessions vastly different between PP and GA3 Reports and working with data	2	180	June 9, 2023
Google/cpc sessions in direct channel Reports and working with data	4	253	October 12, 2023
Huge differences between GA and Piwik Pro Data collection and tags	4	505	July 14, 2023
Discrepencies between Piwik PRO vs UA vs GA4 Data collection and tags	17	875	January 23, 2024