Discrepancy between Result of Instagram and Piwik

Data collection and tags
1

I want to know, the right Number, How many visitors came into our website from our Instagram in July.

The problem is,
the Discrepancy between Result of Instagram and Piwik(our website).
Piwik, our website: only 25 Visitors from Meta(Facebook, Instagram)
Instagram: 1600 link clicks to our website

image

Why we have so big discrepancy?
it is because of our PIWIK setting problem?
Or, whether PIWIK saw them as irrelevant, since most people probably click on them and then immediately close them again?

thanks for your supports!!

2

HI!

This gap between data might be related to your privacy/consent settings. Instagram collects data about all the clicks that happened, but do you collect data on the website for visitors who ignored the consent banner or declined tracking?