Hello, I have created a Google Ads conversion tag but the trigger isn’t firing. I have checked it multiple times and it seems like it should work. The trigger logic is: Page URL regexp match ^https://www.fvdublin.org/in-person-event-registration-thank-you/?ad_chid=.*$ (which = “starts with”) In …

The only difference I see are the multiplicity settings: [image] Maybe that’s why it’s not firing properly? Or is it intended?

Hi! Just go with [image] David_Culbertson: in-person-event-registration-thank-you with “contains” rule, I don’t see a need to use regexp here :slight_smile: or just “thank-you” as pattern, if you have multiple of thank-you pages Cheers!

“?” is a special character in Regex - if you want to match a literal “?”, you should escape it using “\?” So if you need to use this regex, I would try something like this: ^https://www\.fvdublin\.org/in-person-event-registration-thank-you/\?ad_chid=.*$

@sararekowska , I tried your REGEX then also tried simply contains “ Schedule A Tour | Senior Retirement Community | Columbus OH | Friendship Village of Dublin ” as recommended by @gonerator . Neither worked. Oddly, the internal form goal tracking works perfectly. To summarize: THIS WORKS FOR INTERNA…

I noticed that in the initial regex you mentioned there is “?ad_chid”, but when I go to the website it’s “?ad+chid”. Can you try again with the plus sign?

@sararekowska I have no idea how you’re seeing “ad+chid” instead of “ad_chid.” The platform on which the forms are built is ActiveDemand and it, similar to Google’s UTM codes, it only uses “ad_chid” (explained in detail - https://engage.activedemand.com/hc/en-us/articles/360047169913-Integrating-Ac…

That fixed it! Having a Charlie Brown “that’s it!” moment right now! (for reference: https://www.youtube.com/watch?v=F1VPJA3ZQwc ) This trigger’s purpose was to fire a GAds conversion tag but the trigger failed unless set to “many times” per session. Oddly, the trigger only fires once in my testing …

I’ve recently had a similar issue with the Multiplicity settings, the conversion was not firing even when I started a new session. I wanted to create a trigger for a specific page URL that only fires once per session, but then I was forced to switch to “Many times during a session”.

@joao The odd thing about the problem I encountered is that the trigger was not firing at all. In other words, when “once in a session” was selected, the trigger never fired. This seems to be a bug.

@David_Culbertson yes, that’s exactly what I encountered too, the conversion just wasn’t firing, and in the debug window I could see that it wasn’t firing because of this multiplicity condition. I didn’t spend a lot of time debugging this behaviour in great detail because I was running short on tim…

Thank you both for your input, I’ll look into this issue :slight_smile:

Google Ads Conversion Tag Trigger Not working

Data collection and tags

sararekowska March 31, 2025, 12:29pm 7

The only difference I see are the multiplicity settings:

Maybe that’s why it’s not firing properly? Or is it intended?

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Google Ads Conversion Tag Trigger Not working

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