Piwik Session Volume much higher than DSP Click Volume


We’re using Piwik to track analytics for a DV360 campaign, and have noticed that attributed Piwik session volumes far outweigh the number of clicks that we’re getting in DV360 (approximately 2500 sessions to 250 clicks).

I was wondering if anyone could help me identify why this might be happening? (Piwik tracking is based on UTMs, in case that’s helpful.)

Thanks in advance!

Hi @Alex_Lavery,

Can you send me the website where this is happening in a private message?

Have a great day! :slight_smile: