What is the attribution window of Campaign Dimensions and is there any way to change it?

Data collection and tags
2

Hi Lucas,

Few things here:

  • The default attribution model is Last Click (not Last Non-Direct).
  • Unfortunately, the default model cannot be changed—I will make a feature request on your behalf though :slightly_smiling_face:
  • As a result, the value is attributed to the session through which the visitor arrived at the website. In other words, the Last Click conversion attribution model does not consider the lookback window. However, you are correct that in GA, one could set the lookback window to up to 90 days, but this applied to models where more than one session was taken into account or when there was an option to ingest offline conversions (I am unsure about the last).
  • Finally, for Last Non-Direct and other models available in attribution-designated reports, we have the option to define the lookback window, with the maximum being 90 days.

I hope it helps :slight_smile:

Michał

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