Google analytics Allows manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration. It is also applicable in Piwik pro?
Hi. Whatever comes in via utm_ tags should be stored as campaign dimensions (in addition to the gclid that is used to combine analytics data with add cost data fetched from Google Ads).
Hi Kuba, do you mean that UTM tag can be used as a 2nd dimension for a URL with both gclid and utm tags?
It won’t override auto-tagging, it will be simply stored in the standard campaign dimensions. So you can separately analyze google ads integration and campaign parameters set via utm tags.
thanks for your help Kuba!