When getting familiarized with your own website or especially a website you haven’t worked with before, it’s often very useful to be able to see the performance of entire website sections or sub-sections. Like where does a lot of the traffic or conversions happen.
It would be nice to either have a “table” or “explorer”-report where each level is the next /path/-level. Currently you have to do specific searches or filterings for each section, without getting the birds-eye view.
This is the biggest feature I miss from old versions of Google Analytics (and which is why I’m now looking for an alternative). On our website expatden.com, we have a content for each country in a sub-folder (e.g. /thailand, /mexico, etc.). Very often we’d like to see how individual countries are doing in terms of traffic and conversions. Content drilldown was absolutely perfect for that.
Unfortunately this doesn’t provide the functionality I’m looking for. I can’t use segments as rows in custom reports and tables.
I would need to be able to output a table where each segment is listed in a row. Primary use would be to see at one glance how each segment has developed compared to the previous period. If I only had 2-3 segments, it wouldn’t be an issue. Problem is that I have more than 20 groups.
The closest I’ve come to creating this functionality is by using custom channel grouping. That gets me about 50% there. Main obstacle there is that there is a limit of 10 groups (why?), otherwise this would be good enough to replace the old Google Analytics content drill-down feature. It wouldn’t be quite as powerful, but ‘good enough’.
At my workplace, we’ve used custom dimensions for this to a depth of four levels. I.e. https://website.com/page_level_1/page_level_2/page_level_3/page_level_4/
The data is then shown in a custom report with aggregated metrics and can be navigated through nested dimensions.