Segment behaviour

Reports and working with data
1

Hi,

I’m looking for a way to explore segment behaviour. I’ve set up several goals and for the goal ‘purchase completed’ I’d like to see which pages were visited before the goal was completed.

I’ve seen the funnel report but that’s not what I’m interested in, I want to see which pages are visited before the goal is completed (not the purchase funnel).

I’ve tried several reports / dashboards / segments but I cannot find the way to look into this.
Is this possible with Piwik Pro?

Thanks!

2

Hello @coppens,

Few ideas and options that come to my mind:

  1. User flow report but your central view is over goal
  • Go to Goals → Select your goal → User flow tab
  • You should see default report with 2 previous pages before goal
  • You can save the report or edit it and add more pages before that (total objects max is 5 -so 4 steps + goal)
  1. User flow report but your center view is over page where goal is happening
  • Same as in point 2 - but you set last step as place where goal is done, or right before it. That way you can check all the traffic, that converted or didn’t convert and see bigger picture.

Here you can find more about it:

  1. Simple “Page + Previous page path” report
  • Make segment with your conversions
  • Create custom report, add columns for page views and previous page path. You can edit report in Behavior → Pages as a starting point
  • You should see pages + previous page path for your segment. Important note - it will include every interaction from those sessions, so both steps before and after conversion. I suggest using data from event scope here, as in this report we are looking on each particular page view event, not on full session.
  1. Use session log - it’s not made for this, it’s not agreagated, but can give you overview if you don’t have lots of conversions about all the interactions done in session
  • Go to Reports → Session Log
  • Select either segment with your goals, or use filters above data (ie. session goals = purchase completed, or goal count - whatever works for you best)
  • You now have report where you can check specific sessions, how and what users did if session included your goals

Here you can learn more about session log reports: