we are a SaaS company that is doing Google Ads offers 30 day trials. Now the vast majority of purchase conversions are tracked as direct traffic.
My only focus is to improve the acquisition source/medium share, so i understand better where the conversions are coming from.
I was reading up and it seems to me that I could create a userid, though when the user comes to the website (from google) he/she is not logged in. Is there a way to still assign an id ot the user? how could i pass it on, once he/she signs up?
Is there even a better solution or little things to improve that number? Thanks a lot in advance!