Hey, I’m collecting interaction events on my app as a stream of customEvents.
Goals are defined as e.g. “customEvent action = viewBookDetail” and “customEvent action = reserveBook”.
I find it absolutely impossible, however, to relate these goals to other customEvents or to relate customEvents to each other. Example:
To query e.g. “what’s the mean number of resultViews (another customEvent action) per reserveBook goal on this kiosk”, I would need to make a calculated metric (customEvent / goal conversion for reserveBook), present it as a percentage in a counter, and then filter on customEvent = resultView. This filter also filters out the goal conversions however, as they are defined as customEvent = reserveBook, which means my counter ends up showing “no data”.
I find this so weird and such a glaring absence of expected functionality that I’m pretty sure I’m not doing it right, can anyone critique my approach?
I think your issue is related to conflicting scopes, not goal conversions being recognized as custom events. I’m not sure if I understand your requirement, but you should be able to look at the number of custom events (where action = resultView) and filter the goal (session goals include reserveBook goal).
I’m sorry, like I said: I’m probaby not doing it right, I’m not a very experienced user. Let me rephrase the question with perhaps a clearer example, because as far as I understand I’m already doing what you said.
I have set CustomEvents with action “View Item Location” as a goal. (So a goal is CustomEvent where action is exactly “View Item Location”)
I want to know in how many cases where someone triggers Custom Event with action “View Item Details”, they proceed to viewing the Item Location.
To do this I create a calculated metric {custom_events}/{goal_conversions,goal_uuid=2b0c2c24-7458-4b79-a1da-f4be9da5e52f} and display it as a percentage.
I then create a counter widget with this calculated metric.
It shows me an irrelevant percentage, because I’m not interested in all Custom Events.
I therefore filter my counter on Custom Event action = “View Item Details” (because I can’t filter events in the calculated metric itself).
This, however, also seems to mess with the goal, which is defined as Custom Event action is exactly “View Item Location”. As these are now filtered out, the number of goal conversions now becomes zero, and as I’m dividing by zero, my counter shows “no data”.
Since I’m not sure what you mean when you say the issue is with the scope, could you point out where I’m going wrong and what I should do at that point instead? Thank you very much!!
Maybe it would be better for you to use a funnel report? Or a user flow report? You could define the exact steps (first the custom event, then the goal conversion) and see how many sessions include this flow.
I think the calculated metric is making this more complicated, I’m not sure why the filtering breaks it, I’d need to check it in more detail - could you try creating a counter for all custom events where Custom Event action = “View Item Details” AND session goals include <your goal>.
