CDP - Send click conversions to Google Ads

Hi everybody,

So I’m playing a bit with the CDP.

Before I post my issue, I have a question: I understand you need consent from the website visitor but I do not use the Piwik PRO consent banner, I use Cookiebot instead. Can this be a problem?

Then, I try to send click conversions to Google Ads as explained here: Send click conversions to Google Ads | Piwik PRO help center

Basically, I managed to walk through all the steps.
My conversion in Google Ads is there but it is ‘Inactive’ (see screenshot)

Do I have to validate this one way or another or do I simply wait until somebody submits a form (I just did but the status remains the same).
The only thing I can do in Google Ads is ‘Set up import’ but this leads to a selection of Data Sources, and Piwik PRO isn’t one of them.

So I’m a bit confused here, are there any steps I’m missing?

Hey, before we dive into the details of your setup, please double-check that you’ve configured everything according to the instructions. I’m sending you a short video that might be more helpful: https://www.youtube.com/watch?v=uhRvT2wmBoo&list=PLgjjMVHirGE99ogzhaDXAZwhNoi1mw2LB&index=4

Regarding integration with an external consent management tool, you simply need to map the relevant consents to events recognized by our product. Here you’ll find the instructions for Cookiebot: Cookiebot integration | Piwik PRO help center

Good luck, and let me know how it goes!

Dear bartosz,

Thx for the info.
That makes things a lot more clear, I think I got it.

Question about the integration with external consent management tools.
That info for Cookiebot seems to work, is there also something out there about Wix websites?
Wix has a built-in consent banner, can we map that to Piwik PRO as well?

grtz,

Hello bartosz,

I have been following the instructions in the video, but it seems Google has changed the interface and the options in 9.14 min from the video are no longer avalable. There isn’t a menu “CRMs, files or other data sources”. This is what appears:

Could you tell us what the next step will be?

Thanks beforehand

You can simply tick ‘Conversions offline’ and continue from there.
You don’t have to connect any data sources (if you have already linked Google Ads in Piwik PRO)

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Dear bartosz,

Update 17/3.
In the CDP, I see profiles are addin gup, great.
However, I see something strange in the activations.
Both ‘Succesful data activations’ and ‘Failed data activations’ remain zero.

In the activation log, every package status has an error (Internal server error):

But the details don’t give me a lot of info either:

I have created an audience for this in Google Ads but still on zero there (despite having already 49 profiles in the audience in Piwik PRO.

Do I actually have to add a condition for the audience that specifies the gclid mustn’t be zero? This is mentioned in the videos. I added it and removed it again since it didn’t pick up any audiences in 24hrs.

Hi! We’ve noticed that for some instances, adding or removing users from user lists fails with an internal error. We’re investigating the issue. Thank you for the report! We’ll keep you informed.

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@Dexville We suspect the issue is caused by attempting activation of profiles that don’t have data required by Google Ads. “Send Click Conversions” activations will fail when profiles don’t contain gclid values. “Add a contact to a customer list” and “Remove a contract from a customer list” activations will fail when profiles are missing contact data selected during activation setup (e.g. User ID).
Please check what attributes your activation sends to Google Ads, and then inspect profiles in the audience to see if they contain that data. If not, try adding additional conditions to your audiences, like “last User ID is not x” (if you’re interested in updating customer lists) or “last Gclid is not x” (if you’re interested in sending click conversions).
Let us know if that helped. Cheers!

Thx @Przemyslaw_Kukulski

I will dive into this.

Additinoal question:
I’m now messing around a bit in the CDP in the Core formula (free).
I got a warning in the CDP I’ve already burnt through 75% of my activations and that they will be paused for the rest of the month.
What will happen when I reach that limit?
Will the activations begin running again beginning of next month?
I can’t seem to find any pricing with different tiers specifically for the CDP.
I’m still way below the general action limit (only 14% this month).

grtz,