Consent Manager integration with Google Tag Manager - event name must be unique?

Data collection and tags
1

Hi!

I want to make integration between consent manager and GTM.

In article: Consent Manager integration with Google Tag Manager | Piwik PRO help center it’s written that:

In this code, you can change:

  • 'event': 'stg.consentDecision', : this is the name of the event.

Does it mean that for every consent type like that I create (analytics_cosent, marketing_consent etc.) I need to give unique name like “stg.consentDecision_analytics” or “stg.consentDecision_marketing”.

Thanks in advance for help!

2

The name of this datalayer event doesn’t really matter (since it’s not used later on). Just make sure that you:

  • use unique name for the consent variable (e.g. analytics_consent, marketing_consent, etc.)
  • assign proper consent type the the tag fired in Piwik PRO Tag Manager (e.g. Analytics, Marketing Automation, etc.).
3

Kuba,

Thanks for answer. To be sure - if I have tags for almost every consent type like in here: 4people

can I have the same event name in every tag? Of course every tag has different unique name for the consent variable.

4

Yes, since the trigger in GTM is based only on the variable name.

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