Funnel report with regex matching and multiple conversions

Reports and working with data
1

I have a website with a lot of events. Visitors can register to an event.
The URL structure looks like this:

  1. /{event-id}/{event-slug}/overview
  2. /{event-id}/{event-slug}/register/step-1
  3. /{event-id}/{event-slug}/register/step-2
  4. /{event-id}/{event-slug}/register/step-3
  5. /{event-id}/{event-slug}/register/registered => this is the confirmation page

I’ve created a custom funnel report which includes the above funnel (step 1, 2,3 and registered) based on regex matching to match only the last part of the URL path (excluding /{event-id}/{event-slug}).

But I have the idea that the results aren’t accurate. What happens for example when visitors register for 1 event and enters the funnel for a second event and drops out?

So their flow would look like this:

  1. /1/event-1/register/step-1
  2. /1/event-1/register/step-2
  3. /1/event-1/register/step-3
  4. /1/event-1/register/registered
  5. … (some other pages)
  6. /2/event-2/register/step-1
  7. /2/event-2/register/step-2 => here they leave the site

I would expect 1 conversion and 1 drop-off.
Can somebody confirm that it works like this?

2

If the user enters the very same funnel (that has been already fully converted) during the same session, the additional steps won’t be counted. So in your case, 6 and 7 won’t be registered in the funnel at all. You will just see +1 for all of the steps in the funnel generated by this single visitor (points 1-4). New funnel events will be registered once we have a new session, which happens by default after 30 mins of inactivity (no events sent to the analytics backend).

3

Thanks @kuba

And what about this scenario (first a drop-off, and afterwards a conversion):

  1. /2/event-2/register/step-1 => start funnel event 2
  2. /2/event-2/register/step-2 => drop-off
  3. … (some other pages)
  4. /1/event-1/register/step-1 => start new funnel (event 1)
  5. /1/event-1/register/step-2
  6. /1/event-1/register/step-3
  7. /1/event-1/register/registered => conversion

And would it make a difference if it was the same event? Like this

  1. /1/event-1/register/step-1 => start funnel
  2. /1/event-1/register/step-2 => drop-off
  3. … (some other pages)
  4. /1/event-1/register/step-1 => restart funnel
  5. /1/event-1/register/step-2
  6. /1/event-1/register/step-3
  7. /1/event-1/register/registered => conversion
4

Depends of the configuration for the steps. If you have a wildcard (regexp) for the event number, the second attempt to go through that path would register only step 3 and 4 (conversion), and thus, fully convert the funnel. To keep it clean, I’d create separate funnels for those events. Alternatively, you could also play a bit with user flow to visualize it in a different way.

5

I do have wildcards because I have hundreds of new events per year. I’m not so interested in the data per event, but I’m trying to detect issues in the registration funnel. Therefore I want to know when people dropoff.