Hi,
I have set up the default Google Ads Remarketing. But I can see that the segment on Google Ads is not growing as expected.
I need to be sure that this retarget every visitor (in respect to GDPR), and not only those who entered the site via Google Ads.
Can someone confirm this?
Hi,
Please check if the Google Ads remarketing tag is fired correctly by going into the debug mode and if your consent type on the remarketing tag is set to remarketing. Also, check if your CMP settings are set according to your preferences.
Here is a handy article on setting up the Google Ads remarketing tag: Google Ads Remarketing tag | Piwik PRO help center
When it comes to the GDPR compliance of the setup (retargeting every visitor), unfortunately I will not be able to advise you on that. You will have to contact your legal department and then adjust the setup to your privacy compliance needs.
Everything seems to work.
My concern is if the Piwik’s default Google Ads remarketing tag is collecting every visits, or only those who come from ads.
In our help center article Google Ads Remarketing tag | Piwik PRO help center it is stated that:
Once you install the code to your website, people visiting your website will be automatically added to your remarketing lists based on the rules you’ve set.
Which means that every visit is going to be retargeted should the All page views trigger be set for the remarketing tag.
Hi Asinior,
Quick follow-up question on this. Does this Google ads remarketing setup require the original Google tag to be added to the website, or any additional Piwik script to be added to the website, or does it ONLY need the standard Piwik’s analytics script?
I’ve set all of it up according to the documentation, but I’m not seeing the list grow in Google ads and the explanation in the documentation I shared in the screenshot is not very clear.
Thanks for helping and for any insights you may have.
Hi @Lez,
Welcome to the community!
The Google Ads remarketing tag contains a gtag which gets injected into the site by default. Here is an example of the structure of the tag:
The gtag will allow you to send the data to your GAds account should you have the correct set IDs defined. The Piwik PRO installation code should suffice.
Hi Asinior, that’s exactly what I thought, but I wasn’t sure. Thanks for clarifying!
