Hi, I’d like to run this by you, HELP/INSIGHT/COMMENT would be appreciated.
We want to see how much traffic our blog sends to main commercial / documentation site: as visitors.
We don’t care whether returning visitor or not. We just want to know how effective the blog is to send traffic to commercial (just excluding visitors who actually want to login in our tool)
We have the following dimensions filtered in the custom report:
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We want the blog to be the session entry url. Just count sessions where visitors get to us via blog, as discovery asset.
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Session time > 10 secs, because it’s a way to filter out unqualified visits.
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Custom event category = exclude Login. To filter out those who actually log in in our tool.
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Next page view url - not containing blog. Because we think this is the way to know that they landed on commercial website or documentation and not yet another article.
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Next page view url - contains signup. Because some visitors might go from a blog article directly to our signup page, which has a different domain/url
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Session entry doesn’t contain preview. Because I was noticing that our own visits on our wordpress preview urls when drafting articles were also being picked by Piwik (?)
Question is:
Should we add another OR dimension that says:
Session exit url doesn’t contain /blog/
To me if we do this: I’d say we’d be ruling out visitors who land on our blog, go to our website, go back to blog and then, for instance, close browser. Is this correct?
To me, we don’t care for this KPI where in the touch point journey / session the commercial website was visited.
What do you think?
Thank you!