Setting up Goals for e-mail and phone links?

I like to set up Goals for:

  • clikcing on an email address like “
  • clicking on a phone number link like “tel:+316xxxxxxxx”

How to set this up in Goals?

Thanks for your help!


You can setup a custom event for clicks on those elements and then a goal based on a custom event.
Helpful stuff to do that:

  1. Click trigger - use it for detecting clicks and triggering a tag
  2. Custom event tag - triggered by a click, will send a custom event
  3. Set up goal - track automatically based on custom event

Hello Jarek,

How exactly can I set up a Custom event tag for clicking on an email link?

Hi. Jarek sent you some examples how to create triggers and a tag. Small note from my side - you can also use a goal tag template and simply register a goal after trigger conditions are met. Here is the trigger configuration:

Hello kuba, I set up a trigger like this:

Now, how do I set up a Goal for this trigger??

Just use this guide: Goal conversion tag | Piwik PRO help center :slight_smile:

I managed to set it up now, thanks for the help :slight_smile: