Source/medium: meta/paid vs facebook/paidsocial

Reports and working with data
1

Hi,

I realized that meta/paid and facebook/paidsocial are both showing up in our reports, does anyone know the difference of these two source/mediums?

Thanks in advance!

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Hey @Dataguy

Those UTMs are set by someone in your team and can be written manually in UTM tags - you can put there whatever text you want so I would consult it with your social media or marketing team on where they are most likely used.

However if you want to play with grouping different sources together in Piwik PRO - you can create custom channel grouping and “merge” them into one custom channel:

3

Thank you for such a quick reply!

4

Also, dimension value grouping for the source/medium dimension will do the job and I would recommend trying that out and merging those 2 from Facebook into one entry.

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