UTMs and Campaigns inaccuracy

Reports and working with data
1

Hello!

I’ve been making a few e-mail marketing campaigns and there’s an inaccuracy between the email marketing platform results and Piwik Pro’s data, that I hope you can help me understand.

In the e-mail copy I have a few links. All of them have UTM campaign, source, medium and content. I created a custom report on Piwik Pro, with the following information:

Campaign name; Source/medium; Campaign content; Page URL; Page Views; Users.

I clicked once on both links and what’s happening is, I’ll have something like this, on the Piwik Pro custom report:

image
image723×80 2.78 KB

The link www.test.com UTM content is buttoncta and not header. The only link in which the UTM content is header is www.test.com/how-to-do-sth.

Why is header appearing on both of them as Campaign Content? And not buttoncta for one and header for the other one?

I already triple checked the links I built and everything is properly set up. Why is Piwik Pro reading it this way?

2

Hi. Try to do the test once again and then check the results in the Tracker debugger. If it doesn’t work, you can send me a full request log (available after clicking </> icon). It should have all the information needed to debug.

3

We don’t have the tracker debugger active because of privacy compliance issues.

4

Ok, so to let me reproduce, please provide the two URLs that you’re referring to (with all the utm params). I’ll test the scenario on my instance.

5

Do you have this option enabled?

image
image794×151 15.1 KB

It won’t work without that since you cannot assign multiple aquisition channels to one session.

6

Yes, we have. It’s enabled.

7

I’ve fired both mentioned URLs on my Core instance and here’s the result:

image
image1944×564 54.9 KB

My assumption is that for some reason the other page view didn’t force a new session. You can check it by looking at the totals. In this case, you should see 2 sessions in the row showing totals.