"Paid Media" and "Campaign" numbers don't match

Reports and working with data
1

Hello,

Why are the metrics (sessions, etc.) different for Paid Media and Campaigns. I looked at the help area and could not find an answer.

2

Hi David!

Just to make sure - are you referring to the “Paid Media” dashboard?

3

@sararekowska,

Yes, the dashboard.

4

Thanks!

The “Paid Media” dashboard by default only includes traffic that satisfies this filter:

image
image1323×248 16.5 KB

The campaign report on the other hand includes traffic from other mediums, such as emails or newsletter.

5

@sararekowska,

Thank you for the information. Can I alter the filter to include other mediums such as “banner” and “display”?

6

Sure, you can alter the filters by editing the specific widget:

image
image946×408 36.9 KB

7

@sararekowska,

Thank you for the explanation. I suggest that the paid media dashboard be reconfigured to include more than just CPC/PPC by default.