"Paid Media" and "Campaign" numbers don't match


Why are the metrics (sessions, etc.) different for Paid Media and Campaigns. I looked at the help area and could not find an answer.

Hi David!

Just to make sure - are you referring to the “Paid Media” dashboard?


Yes, the dashboard.


The “Paid Media” dashboard by default only includes traffic that satisfies this filter:

The campaign report on the other hand includes traffic from other mediums, such as emails or newsletter.


Thank you for the information. Can I alter the filter to include other mediums such as “banner” and “display”?

Sure, you can alter the filters by editing the specific widget:


Thank you for the explanation. I suggest that the paid media dashboard be reconfigured to include more than just CPC/PPC by default.